In the world today, our politicians like to give us one word to describe why we should vote for them. I believe Ayn Rand called this the package deal. An example, is how people like to view selfishness as inherently evil. Selfishness is a concern for one's interest. Their is no moral evaluation built into the concept. It can not tell us if concern with one's interest is bad or good; that is the job of the philosophic field of ethics. Besides the package deal of "Climate Change" of recent, "we need change" spews out of almost every politician's mouth. Like a virus, it begins to infect everyone that it comes in contact with. Beware of the Change zombies.
The Politics of "Change"
The Politics of "Change"